Kanye West to rival his wife Kim and sister in-law Kylie by expanding his Yeezy brand to cover cosmetics & fragrance

Kanye tried venturing into the cosmetics line in 2017 when he filed documents to lock up the rights to DONDA brand cosmetics -- named after his mother. The business didn't work then but now with more capital and brand power after being named as a billionaire by Forbes this year, Kanye is ready to expand his business.
His wife, Kim Kardashian owns the KKW Beauty line while sister-in-law Kylie Jenner has the more popular and bigger Kylie Cosmetics ...